Paul Borzacchiello

ABRACADABRA, the monologue by Paolo Borzacchiello, expert in human interactions and linguistic intelligence.

Drawing inspiration from passages taken from the Bible, Borzacchiello leads us into the fantastic world of persuasion, a true art that everyone can learn.

But what is persuasion for? To achieve more results in personal and professional life, of course, but also to motivate others, inspire their actions, help them achieve, in turn, a life that lives up to their highest desires. Borzacchiello then explains how the knowledge of the tools he talks about, from neuroscience to entertainment, is also an effective way to protect ourselves from those who try to manipulate us for not-so-noble purposes: from marketing to politics, during the show, numerous 'tricks' of which we are often victims will be revealed.

More information.