Advertise on Casteddu Immoi

Casteddu Immoi is the site about living, working, and creating in Cagliari.
Each article reaches a growing community of residents, founders, and people planning to relocate or that live in Cagliari, who care about the city’s everyday life and future.

Partnering with Casteddu Immoi means putting your brand in front of people who actively look for services, spaces, and opportunities in Cagliari and Sardinia.

Who reads CastedduImmoi

Casteddu Immoi is designed for people who are shaping Cagliari’s present and future:

• Residents who want to discover neighborhoods, events, places, and stories that make the city worth living in.
• Founders, freelancers, and local entrepreneurs looking for spaces, tools, services, and incentives to grow their projects here.
• Relocators and returnees (digital nomads, professionals, Sardinians abroad) who are exploring how to move their life and work to Cagliari in a concrete, sustainable way.

Sponsorship formats

To keep things simple (and protect the reader experience), there are three sponsorship formats inspired by newsletter best practices.

1. Classified

A short text ad (1–2 sentences) with one trackable link, placed near the middle or end of an article of your choice that is in line with our philosophy and ideas.

Perfect for:

• Events and meetups
• Job offers and calls for applications
• Focused offers or announcements

Price: 20 € per article.
Includes a trackable link and a short performance recap (opens and clicks).

2. Shoutout

A more visible feature block with a short intro, 1–2 short paragraphs, and up to 2–3 links, integrated naturally into the content.

Perfect for:

• Coworking spaces and hubs
• Local services for founders and professionals (tax/legal, relocation, consulting)
• Tools and products that help people live and work better in Cagliari

Price: 70 € per article.
Limited to one shoutout per issue to protect reader trust and attention.

3. Deep Dive

A dedicated or majority‑takeover issue where your story, product, or initiative becomes the main theme of the newsletter, told in Casteddu Immoi’s voice.

Perfect for:

• Launches and big announcements
• In‑depth explainers (e.g. “how this hub helps founders”, “how this service supports relocators”)
• Strategic campaigns that need storytelling and context

Price: 280 € per article.
Deep dives are limited and scheduled carefully to avoid sponsor fatigue and keep the newsletter trustworthy.

Pricing model

For now, Casteddu Immoi uses clear, fixed prices per article, a model recommended for smaller and growing sites.

Prices will be reviewed and increased over time as the audience and engagement grow.

How sponsorships work

To make every campaign effective and respectful of the audience, Casteddu Immoi follows a few simple rules drawn from newsletter sponsorship best practices.

Audience fit

Only sponsors aligned with the themes of city life, entrepreneurship, and relocation to Cagliari/Sardinia are accepted.
Irrelevant or low‑trust promotions are declined to protect reader trust and sponsor results.

Creative guidance

Sponsors receive:

• Guidelines on length, tone, and examples of past ads that worked.
• Basic copy support to ensure the message fits the newsletter voice and what readers expect.

This makes it easier for sponsors to send creatives that resonate and get clicks.

Tracking & reporting

Every campaign uses unique tracking links (for example via UTM parameters and your own analytics).

After your sponsored issue goes out, you receive:

• Total sends
• Opens and open rate
• Clicks and click‑through rate on your links
• Short notes on qualitative feedback if relevant

This basic reporting helps you evaluate performance and plan your next campaigns.

Long‑term relationships

Newsletter sponsors see the best results when they show up repeatedly, not once.
For this reason:

• Multi‑issue packages (e.g. 3 or 4 consecutive placements) are encouraged.
• Pricing remains consistent over time to avoid “one‑off discounts” that devalue the space.

The right sponsor for Casteddu Immoi

The ideal sponsor:

• Shares values around community, transparency, and sustainable development of Cagliari and Sardinia.
• Offers a product or service that genuinely helps residents, founders, or relocators live or work better here.
• Has a solid online presence and reputation, with no major controversies that could damage reader trust.

Trial campaigns (for example, starting with one Classified or Shoutout) are welcome to test the fit and results before scaling up.

How to become a sponsor

To check dates, formats, and fit, get in touch:

• Email: info@castedduimmoi.com

In your first email, please include:

• The format you are interested in (Classified, Shoutout, Deep Dive).
• A short description of your company and target audience.
• Your preferred period (month/issue) and whether you want a single test or a multi‑issue package.

You will receive a reply within 2 working days with available dates, next steps, and a simple confirmation and payment process.

If you share current subscriber count, open rate, and any early sponsors/partners (e.g. EMCagliari, local spaces, services), this page can be refined further with concrete numbers and example logos.